The entrepreneurial group of the Fiorentino family is present to San Giovanni Rotondo from 1964 for will of Francesco Paolo Fiorentino and Placentino Costanza.

Its activity currently is managed from the three sons: Michelangelo, Lazzaro and Raffaella.

The Savoia Regency Hotel, managed from Fiorentino Lazzaro, one is made up of two modern and elegant distant buildings only 300 mt from the Pio Sanctuary Saint from Pietrelcina.